Devil in the detail
I was looking at some Bike industries just trying to figure out what was going on with the retail margins that are being used. And this is what I came up with (I've mangled the numbers a little– but the proportions are right):
So what does it all mean? Well, not a lot if you don't know the retail margin or the amount of extra support being given. But I'd suspect that one firm has an explicit strategy in this area.