Devil in the detail

I was looking at some Bike industries just trying to figure out what was going on with the retail margins that are being used. And this is what I came up with (I've mangled the numbers a little– but the proportions are right):

Where Total FirmA FirmB FirmC FirmD FirmE
Bike stores 340 -90 -42 -52 -90 -90
Dept. stores 540 190 105 125 120 0
Sports stores 660 220 135 135 165 0

So what does it all mean? Well, not a lot if you don't know the retail margin or the amount of extra support being given. But I'd suspect that one firm has an explicit strategy in this area.

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