The cultural web

I was talking Rachel about some of the work she has been doing with regards to strategy in Maori organisations. We digressed on to Johnson's (1992) and since neither of us had a slide on it, I quickly made this copy using PowerPoint (it looks much better full-size; just click on the image). In analysing any organisation, understanding what is going on inside it is important—and the cultural web helps with just that. I think it is one of Gerry's most practical contributions to strategy.

The cultural web


Johnson, G. (1992). Managing strategic change: Strategy, culture and action. /Long Range Planning, 25/(1). p.–28—36.

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