The rise and fall of the Enron empire?

    So looking at the brief results below, the question is How did Enron have profit that is greater than their sales? (After all, their profit as a percentage of sales (after tax) was 231%)

    Firm Sales ($,000) Profit ($,000) Margin (P/S)
    Enron $11,970 $25,421 231%
    Balistique Bikes $85,921 $15,004 18%
    Breakaway Bikes $96,944 $11,825 12%
    CIFO Bikes $63,739 $11,792 19%
    OnTrack Cycles $93,467 $7,998 9%
    Ballistic Bikes $64,773 $6,982 11%
    Queen $86,655 $6,753 8%
    Tire Kickers $33,820 $1,298 7%
    Zoom Bikes $49,587 $790 2%
    SmartCycles $24,822 -$240 -1%
    Ultimate Cycles $29,238 -$6,538 -22%
    Revolution Cycles $17,796 -$7,455 -42%

    Well the answer is probably that they are sucking cash out of Zoom. However, what isn't clear is would it have been better to leave the money in Zoom?

    Other pundits are wondering how Zoom feels about carrying the 'dead wood' of Enron. (As an aside, Ballistic, who were previously owned by Zoom, are now worth 25% more than when Zoom sold them). Even more interesting is the low (or very low in the case of Enron) RO of the former BE companies

    And what will happen when Balistique stops pumping cash into Ultimate Cycles and Revolution Cycles–is it a case of good money after bad? Will they be able to catch up with Enron.

    If you webmention this page, please let me know the URL of your page.

    BTW: Your webmention won't show up until I next "build" my site.

    Word count: 300 (about 1 minutes)


    Updated: 1 Oct '04 22:46

    Author: Peter Smith


    Section: blog

    Kind: page

    Bundle type: leaf

    Source: blog/2004/10/01/the-rise-and-fall-of-the-enron-empire/