Why people come to this site.

6 June 2005

I was looking at my web logs and the statistics that are produced for this site, and I was curious why people come here. As you probably know, when you use a search engine such as Google or Yahoo information is passed about the site that referred you (Yahoo or Google) along with the search terms that were used.

So what patterns do I see? Well firstly, some people come here looking for information on strategy cases—I presume they are looking for some insight that they can use in their class. I can’t be certain if they are staff or students, but from the IP/DNS entries, I suspect they are students. Cases such as Swatch, and Karl Zeiss Jenna from the de Wit & Meyer text book appear frequently.

There are another group who seem to be looking for information on Mike’s Bikes. If anyone is interested I have “sure fire” strategy for winning the first three (and sometimes more) rollovers. Alas, the downside is that it hard to continue that winning into rollovers five and six. As Ken Simmonds often states, anyone can increase profit by sacrificing the future value of the company.

Finally, a few people looking for Prof. Nigel Haworth also end up here too. I wonder what they want to know about him. Isn’t his university web page enough?