AdWords

27 March 2014

During Ekant Veer’s talk yesterday on using social media to get exposure for ones research, it occurred to me than many companies are much further down that path than those in academia.

Some of those organizations have found it more efficacious to use AdWords—to get in front of people as a result of their searching activity, rather than build up a large(ish) footprint on the web.

So, how would it be if, for example, I put together a campaign using keywords from the domain I’m interested in: social practices, Jarzabkowski, strategy-as-practice, and other similar expressions. Would I get much attention from those people interested in social practices and the like?